Marketing! It can be intimidating. Confusing. Expensive! Yet, for your business, effective marketing is a do or die undertaking. If only there was a basic guidebook, to explain the what, why, who and hows! Well, this is it. Amber Gaige has written the marketing primer, specific to the home service industry. It’s like she pulled up a chair and is helping you create a compelling message, identify your real customers, assemble a marketing plan and budget (she makes it painless!) and line up just what to do and when. She even includes a confidence-boosting “what to ask” checklist for meeting with digital marketing vendors! And Amber delivers all her proven strategies with love, kindness and humor. This is a must read for you and your team!